ourbrand

sira, from the Arabic word سيرة, is the embodiment of biography. It is this very passion for narrating your story that has shaped our brand. Our purpose is to place you at the heart of every conversation, ensuring that your presence and identity stand the test of time.

ourstory

From the combined expertise, passion, and steadfast dedication, our vision was born. sira, a boutique MarCom agency, driven by diverse backgrounds and commitment to change, is united in its endeavor to revolutionize the world of marketing and communications.

ourmission

we are on a mission to transform your brand!

we are storytelling professionals.

Raif Hourani

co-founder & chief executive officer

Raif is a multilingual operations expert with over a decade of leadership experience across diverse industries. As co-founder & chief executive officer at sira, he brings strong capabilities in operations, strategy, and management, ensuring the seamless execution of projects and business growth.

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Prescilla Sebaali

co-founder & chief commercial officer

Prescilla is a bilingual marketing and communications professional with a strong background in sales, PR, and digital strategy. As co-founder & chief commercial officer at sira, she combines strategic thinking with a passion for storytelling, while also supporting and developing other business ventures across the region.

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